Awards Received

• Silver ADDY Award

To assist with the launch of the capital campaign for an inpatient care center, Hospice & Palliative Care of Greater Wayne County contacted us to develop a theme, marketing materials and microsite.

To resonate with the close-knit community and reflect the home-like setting of the new inpatient center, we created the theme A Place Like Home and developed marketing materials to reflect this theme. In addition to the theme and logo, marketing materials included a brochure with insert sheets, pledge card, microsite and campaign video.

Awards Received

• Silver Communicator Award

To differentiate themselves from FirstMerit corporate, the wealth management division came to us to develop a new brand ID. We created a look, which allowed the division to stand out from the corporate ID, yet maintain a similarity for brand recognition. This look was carried out through various marketing materials including brochures, print ads, website, thank you cards, letterhead, powerpoint presentations and holiday cards.

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We created a complete invitation system for the 10th Annual Sapphire Ball. The theme had a very whimsical quality to it – Where you believe there is magic, you will find it – and the save-the-date, invitation, microsite and program cover all included a magical, whimsical design to complement the theme.

The microsite was used to showcase photos from past events, list the agenda for the evening and allow for people to sign up to receive invites. A short video was also viewable on the website, which spoke to the fundraising aspect of the Ball and how the event has benefited the Summa Foundation and Summa Health System throughout the years.