New Year Brings New Look and New Beginnings
 Like many folks, you may have made (and already broke) your best intentioned New Year’s resolution. Whether a wardrobe makeover, a new fresh haircut or more exercise, it’s always fun to present a new look. Keeping with the theme of renewal, we present the new “look” of TRIAD. This fresh and energetic identity has been adopted to best represent our tech-savvy approach to advertising, marketing and design. We've integrated this new look into all of TRIAD’s marketing materials including our business cards (printed on synthetic paper stock), this edition of News Infused and, most importantly, our overhauled website which sports cutting-edge features. Let us know what you think of the new look. Check out the new website at:
www.triadadv.com
Top of page
Postal Rates Projected to Increase Yet Again
 As you probably are aware, new rates went into effect January 9th, increasing the cost of first-rate postage to 39 cents. Overall, the United States Postal Service enacted a rate of increase of 5.4% (across the board) and, believe it or not, they’re projecting an even greater increase in early 2007. An analysis of your print and postal budgets, goals and objectives should be reviewed and planned accordingly. Wouldn’t now be a good time to consider an electronic communications and marketing program? We’ve got brand new software to make this effective and affordable. Ask us about it. Depending on your objectives, it may be wise to pursue e-marketing as a more cost-effective option to direct mail.
Top of page
Meet Todd Bertsch
 TRIAD welcomes Todd Bertsch to our team in his role as Interactive Media Director. With over 10 years experience in Web and user-centered design, most recently as Senior Web Designer at Insurance.com, Bertsch is responsible for interactive and web design development. A published author and teacher, he currently is a part-time faculty member at The University of Akron teaching graphic design. A member of Northeast Ohio Usability Professionals’ Association and The Web Association, he is the creator and coordinator of " Design for 24:" an annual event held at The U of A to assist non-profit organizations with their marketing needs. Bertsch received a bachelors degree in Fine and Applied Arts, with a concentration in Graphic Design, from The University of Akron. When Todd's not involved in design projects, you may find him break dancing at a local talent show.
Top of page
Paper Pricing
In a constantly changing industry, paper pricing will be another factor for consideration while you plan your marketing and communications budget. With many paper mills limiting their capacity and natural gas pricing continuing to effect all industries (and your personal pocketbook), you can expect the increased pricing to be passed along to printers. And although transportation costs have steadied recently, they’re yet another variable that may change (due to economic and political conditions) and affect future paper costs. With over 70 years of collective graphic design experience, be assured that our senior designers are looking to minimize your costs when it comes to the selection of paper we utilize without compromising your end product. We’ll always put our expertise to work for you.
Top of page
Krochka Serves on the Business Advisory Committee for Akron Art Museum
 Rick Krochka, president of TRIAD Communications, Inc., was recently named to the Business Advisory Committee for the Akron Art Museum. Krochka joins other business leaders in an advisory role to help expand the Museum’s Corporate Partner Program and its relationships, programs and initiatives for the business community in Northeast Ohio. If as a business leader in our community you want to learn more about the Museum’s exciting future and the positive impact it will have on Akron and the region at large, you are invited to attend a Continental Breakfast & Presentation on the New Museum on Tuesday, March 7 at Portage Country Club from 8 to 9 a.m. Feel free to ask Rick more about this event, or RSVP directly to the Museum at 330.376.9186 ext 242 (Katie Widness).
Top of page
Proof Positive
Did you know that documents are spell-checked (at least twice) and proofread at least three times throughout the production process at TRIAD? Although errors can occur, we’ve taken a proactive approach to ensuring error-free documents by involving the client and our staff collectively in a multi-step process. In case you are wondering, we’ve spell-checked and proofed this newsletter.
TUESDAY MUSICAL Tickets Still Available
 Please contact Stephanie Foley for tickets for the remaining 2005-2006 Tuesday Musical Concert Series performances. Be our guest to two tickets to one of the following concerts at EJ Thomas Performing Arts Hall at The University of Akron (available on a first come, first serve basis):
Enjoy the performance!
TRIAD Welcomes Monica Gilmore
Finally, TRIAD welcomes Monica Gilmore as TRIAD’s staff accountant. An experienced accounting professional with over 20 years of expertise in the field, she is a welcomed addition to the TRIAD team. Gilmore replaces Tracy Chrisopulos, a five-year employee, who adopted a baby girl in July 2005 and has committed to full-time motherhood.
|
QUICK LINKS to the TRIAD website
 Home Page
Portfolio
Awards
Affiliations
Community Outreach
Directions
Give us a call. We're always happy to hear from you.
330.237.3531
|
