Good Golly! TRIAD wins a POLLY...
Trinity Cathedral’s 2005 Annual Report continues to receive accolades. The report received an honorable mention award last week at the national
Polly Bond Awards, the annual awards banquet of the Episcopal Communicators held in Sarasota, Florida. The Annual Report was recognized earlier this year with a
Silver ADDY Award in the Collateral Material Category.
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speaking of furniture...
Built to Last: Dalton’s Furniture Celebrates 45 Years
Chuck Conaway, principal of Dalton’s Furniture, recently reached a career milestone that few achieve with 45 years in the same industry. To help celebrate the occasion, TRIAD conducted a direct mail and public relations campaign that resulted in a feature story in the Ravenna Record Courier and a Sunday “Spotlight” feature story in the Akron Beacon Journal. Dalton’s kicked off the campaign with a “Business after Hours” event and the anniversary was highlighted with sales specials for 45 consecutive days.
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Email Marketing to Your Current Clients & Prospects
With the United States Postal Service increase in postage (5.4% across the board and an additional increase expected in early 2007) and the surge in transportation costs that has increased paper and printing costs, there is no better time to consider an electronic communications marketing program.
Depending on your objectives, it may be advantageous to pursue an Email Newsletter as a cost-effective option. A great way to stay top-of-mind with current clients and drive traffic to your website, it’s a fresh approach for relevant industry news.
A vast majority of the general public uses email. A report by eMarketer puts email penetration at an all-time high of 91% among internet users between the ages of 18- 64. With broadband access now penetrating most rural areas, an e-mail newsletter is a perfect addition to any comprehensive advertising, marketing or public relations campaign.
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“Mum's" the Word...
Just a reminder that May 14
is Mother’s Day.
Mother’s Day can be traced to the spring celebrations of ancient Greece in honor of Rhea, the Mother of the Gods. During the 1600s, England celebrated a day called "Mothering Sunday". On Mothering Sunday, servants would have the day off and were encouraged to return home and spend the day with their mothers. A special cake, called the mothering cake, was often brought along to provide a festive touch.
In the U.S., Mother's Day was first suggested in 1872 by Julia Ward Howe (who wrote the words to the Battle Hymn of the Republic) as a day dedicated to peace. The concept was furthered in 1907 when Ana Jarvis, from Philadelphia, began a campaign to establish a national Mother's Day.
A phone call, flowers --- or even a free virtual bouquet can speak volumes to those women who are unsung heroes to us all. http://www.everbloom.co.uk/composebouquet.html
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Mark your Calendars: Two for Tuesdays...
Tuesday, May 2: Remember to Vote! For those inclined to participate in one of America’s greatest privileges, please don’t forget to vote this Tuesday, May 2. Recent history tells us that every vote counts.
Tuesday, May 9: Tokyo String Quartet
The Tokyo String Quartet performs on Tuesday, May 9, at EJ Thomas Performing Arts Hall at The University of Akron. Please contact Stephanie Foley for tickets for the last concert of the 2005-2006 Tuesday Musical Concert season by phone at 330.237.3531, or by email, at
stephanie.foley@triadadv.com (available on a first come, first serve basis).
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TRIAD wins Polly Award