CHA-CHA-CHA…CHANGES
Very few individuals sport a “look” that transcends time. What we think is “typical” for fashion and hairstyle at a certain point in time may look dated (and even funny) by today’s standards –– as we discovered for ourselves when we brought our yearbook pictures into work. Styles change, trends change… and so should the looks of an organization’s marketing and communications materials.
It’s always good to review your communications and identity system and compare it with others in the marketplace. What may seem current to you, could look dated by today’s standards. Sometimes a slight change is in order – like an updated PMS color –– and sometimes a total makeover is needed (just look at Todd’s picture!) We can help you evaluate the look of your company’s Mar-Com materials and help get you on the course to “current”… just ask us!
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SUMMERTIME: IT’S A GAS
For many individuals and families, a vacation has been planned for sometime during the next few months. Often, the vacation will include travel by car and with today’s gasoline prices, the cost of fuel will affect the vacation’s budget. If you carry your laptop with you as you travel and have an internet connection, you’re only a click away from finding the best gas prices in town. Go to:
http://www.gasbuddy.com to locate the lowest gas prices nearest you. Here’s to safe travels....
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TRIAD WINS INTERACTIVE AWARD FOR DB HOMES WEBSITE
TRIAD Communications has been honored by the 2006 Interactive Media Awards Competition. The DB Homes - Lifestyles website received the IMA Outstanding Achievement Award under the category of 'Real Estate'. View Award>
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HIGH RES - LOW RES - NO RES
Today the term "High-Res" has become so common that many people misunderstand its true meaning. "High-Res" is actually a relative term to the image's end use--not a particular setting or a simple click of a mouse.
Resolution of an image is usually determined as pixels per inch (ppi). Industry associates call it "dpi" --or dots per inch-- which is actually a printer term for line screens. As a general rule, you need to double the line screen to get your resolution at the size the image is going to be used. Most high quality four-color printers use screens that have 150 lines per inch (or more) so the required resolution would equate to 300ppi (for newsprint suggested use is 65-100 line screen and the resolution of an image can be 200ppi at the size used). Typical file formats normally used are .tiff, .eps or .jpeg files.
Conversely, low-res images are small file sized images that only have a resolution of around 72ppi. Website images are typically only 72ppi so they transfer through the internet and appear on your screen in a short amount of time. These images are not acceptable for professional printing because of their low resolution.
Resolution and physical dimensions of images are proportional as well. If you enlarge an image to 200% (twice as big) your image resolution will be cut in half.
Vector art is typically used for simple drawings and logo art. It has no resolution and is based mathematically on points and lines. It may be enlarged or reduced to any size with no effect on quality. Typical file formats are .ai or .eps, illustrator or FreeHand files.
As a general rule always have a copy of your image at the highest resolution possible in case of a large size end use.
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KROCHKA RECEIVES CORPORATE AWARD
Rick Krochka, President of TRIAD Communications, Inc., accepted The Akron Urban League’s “2005 Corporate Volunteer of the Year Award” at its 81st Annual Meeting held May 10. TRIAD was recognized for its pro bono work for their 80th Anniversary Gala including an invitation and program book which highlighted the rich and storied history of The Akron Urban League. Also mentioned was the creative work for Cookin’ for A Cause which included a logo, invitation, apron and ticket artwork.
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FATHER’S DAY: TIE ONE ON
There will be a run on ties at local department stores in the days leading up to the third Sunday in June as fathers all across the United States will be recognized for Father’s Day. Although the origin of Father’s Day is not entirely clear, the strongest promoter of the holiday was Mrs. Bruce John Dodd of Spokane, Washington. Mrs. Dodd felt that she had an outstanding father. A veteran of the Civil War, his wife had died young, and he had raised six children without their mother. With the assistance of her minister and a mass dedicated to all fathers, states and organizations began lobbying Congress to declare an annual Father's Day. In 1916, President Woodrow Wilson approved of the idea, but it was not until 1924 when President Calvin Coolidge made it a national event.
--Courtesy of Embassy of the United States of America
As you celebrate, remember that with all those ties in your closet, there may be more than one way to tie one on: http://www.how-to-tie-a-tie.org/
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CHA...Changes