TRIAD Communications Inc.
news infused
Vol.2 Issue 7
THE ART OF REDEVELOPMENT

University Park Art FairDon’t miss The University Park Art Fair at Grace Park this Saturday, Aug. 19, from 10 am-6 p.m. TRIAD is one of the sponsors of this one-day event which is expected to draw more than 50 artists and over 1,000 guests. The Fair will feature ceramics, glass, wearable art, furniture, drawings & graphics, fiber, jewelry, leather, metal, mixed media, painting, photography, sculpture, watercolor, wood art and more. In addition, there will be a community participation art project and artist demonstrations.

Admission is free. Want more information?
Call 330.972.7846 or visit www.universityparkartfair.org

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Stephanie Foley

READ IT (OR WEEP)


Ugh! No one likes them (especially your boss) and the good news is that they're avoidable. In our role as communications professionals, it’s our responsibility to minimize mistakes. Yes, we’re human...but our goal is to be superhuman.

Aside from grammatical errors and just plain misspelled words, here are some things to look for when proofing any written communication.

Words that many people keystroke incorrectly:
You instead of your
And instead of an
One instead of on
Of instead of or
Out instead of our
Word instead of work

Also, look for words typed twice (like ‘the the’). This occurrence is very easy to overlook when proofreading – especially if one of the words is at the end of a line and the repeated word begins a new line.

One of the most overlooked areas when proofing are headlines. For reasons unknown, people assume that headlines are correct and skip right to the body copy. See if you catch yourself doing this the next time you proof something.

TRIAD suggests the best way to proof is to read slowly....point to each word with a pen or pencil as you read--- so that you read what is actually there--- and not what you think it should be. This procedure is not the recommended method for speed-reading skills, but it should help you find the errors.

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DRAT AND DOUBLE DRAT

Double SpacesDesigners hate them, proofreaders don’t like to see them and our bet is that if you're between 40-65 years-old, you hit the space bar twice after you type a period mark.  Most typewriting teachers drilled the idea of “TWO SPACES” after each period into the daily exercises of their pre-computer students. Although it was appropriate for the times, it is currently not necessary or desirable (and if you proofread the first sentence of this blurb, you can surmise that a 40-something person wrote this because there are a couple spaces after the first sentence.)

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A BONE TO CHEW ON

Most people refer to these hot August days as the “dog days of summer”… so if you’re looking to have a little fun, here’s a “cool” site that’ll put a canine twist into your August:
www.gone2thedogs.com
Click the "game" link on the left hand navigation panel.

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TEMPEST FUGIT

TRIAD HomeWhen you’re having fun, where does the time go? This month marks five years in our current location at Fourth & Broad: a place we’re happy to call “home”.

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HAVE YOUR SAY

VOTE!You can’t vote if you aren’t registered. If you live in Summit County and you have a new address or are new to the area, you have until October 9th to register to vote in the general election on November 7th. If you live outside the county, please refer to your local county Board of Elections. It’s your right and privilege: VOTE!
Summit County Board of Election's Website
www.summitcountyboe.com

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TRIAD Communications, Inc. | 2006 Fourth Street | Cuyahoga Falls, OH 44221 | 330.237.3531
www.triadadv.com