I’m with the Brand

A strong and highly visible brand can reap rewards for its advertisers, and companies such as Pepsi (remember the Pepsi Challenge?) and McDonald’s go to great heights to protect and test those brands. In a recent study, 77% of children believed carrots served in a McDonald’s bag tasted better than carrots served in plain bags www.cnn.com Even political candidates have carefully selected colors, logos and taglines that perfectly portray their image to the public. The talented staff at TRIAD can help you with the design and development of your brand and implement a strategic media placement plan for optimum brand awareness. Avoid the pitfalls of ineffective brand recognition.

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SIAA “Golden Touch”

TRIAD was recently honored with six Service Industry Advertising Awards—national awards that recognize advertising achievements in the service industry. TRIAD received three Gold Awards (the highest honor) for West Side Bakery Logo/Letterhead Design, Rockport Square Valet Hanger/Interactive CD-ROM and the Burton Morgan Foundation Forty Years of Philanthropy Book. A Silver Award was presented for the website www.rockportsquare.com, a Bronze for the Akron Symphony Orchestra Season Brochure entitled ‘Harmony’ and a Merit Award for OMNOVA Solutions Foundation Annual Report entitled ‘Impact’. This is the sixth year for the awards and we’re humbled to have been recognized each year.

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Makin' Carrot Biscuits?

Or perhaps you meant, ‘Taking Care of Business,’ the actual lyric taken from the popular Bachman Turner Overdrive song. Mondegreens, or misheard song lyrics, are often funny and at the most, embarrassing if you happen to sing the wrong lyrics in front of a crowd. But when it comes to marketing and advertising, a misinterpreted message could have potentially devastating results. Don’t hesitate to ask for our assistance when developing your marketing message and in the meantime, for a list of some hilarious mondegreens check out this site www.uh.edu/~mbarber/mondegreens.html.

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Don’t Snooze On Online News

With statistics showing that one in three Americans read their news online, many newspapers, including local publications such as the Akron Beacon Journal have updated and re-launched their websites in order to attract and retain online news readers. TRIAD recently revamped Akron’s own Leader Publications’ website www.akron.com, creating an easy to navigate, visually appealing site. The website is also generated by a content management system that allows the newspaper staff to update the site on a weekly basis without any HTML knowledge. For your local news each week log on to www.akron.com.

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Be Green, It’s Envious

Doing our part to support the ever-growing GREEN movement, TRIAD participates in local recycling efforts and is converting to energy efficient office lighting, as well as working with printers who adhere to standards set by the Forest Stewardship Council. These standards ensure that forestry is practiced in an environmentally responsible, socially beneficial and economically viable way. Visit www.fscus.org for more information about the Forest Stewardship Council.
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Let Us Eat Cake

TRIAD celebrated our 14th anniversary this year with a beautiful cake from our client, The West Side Bakery. It looked almost too good to eat—notice we said almost. Our cake is shown here, but you can view other beautiful creations at www.thewestsidebakery.com. This newly designed website by TRIAD’s interactive team features a flash flipbook of their incredible custom cakes.

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Tax On, Tax Off

With tax season upon us, it’s important to remember to slow down and keep from rushing which can lead to unexpected and unwanted headaches. Here’s a helpful to-do list from Yahoo Finance which can help keep you organized while preparing your taxes this year!

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I'm With The Brand

SIAA “Golden Touch”

Makin' Carrot Biscuits?

Don’t Snooze On Online News

Be Green, It’s Envious

Let Us Eat Cake

Tax On, Tax Off

The West Side Bakery

Accessoriez

 

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