Become a Social e-Butterfly
Social network websites, commonly used for meeting new friends, finding love or even chatting about your favorite sports team, can be a great place to spread the word about your company or product. Once you find the right audience, a quick mention of your company in ‘casual’ conversation can significantly increase visits to your site. Also, the more links to your website the higher the search engine ranking.
Wonder if social networking is the right fit for your company—set up a consultation with
Todd Bertsch, Interactive Media Director, today!
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Broadway Joe
Okay, so it’s Broad Boulevard—and his last name is Nemeth—but he’s still a superstar to us! Meet Joe Nemeth, our new Art Director who’ll be “quarterbacking” our print marketing and design efforts here at TRIAD. Joe holds a BFA in Graphic Design from The University of Akron and had previously been an A.D. at Malone Advertising for 8 years. When he’s not rollin’ out a new identity system or ad campaign at TRIAD, you can find him at home—rockin’ out on his guitar.
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Look...Up in the Sky! 
The annual Macy’s Thanksgiving Day Parade, which ushers in the holiday shopping season each year, began from what we’d refer to today as event marketing. In 1924, employees from Macy's flagship store on 34th Street marched to work dressed in vibrant costumes. There were floats, bands and live animals borrowed from the Central Park Zoo (large balloons produced by Akron’s own Goodyear Tire & Rubber Company replaced the live animals in 1927) and of course, Santa Claus. With an audience of over a quarter of a million people, the parade was such a success that Macy's declared it would become an annual event.
View Macy's interactive website and create your own parade!
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And the (re)Brand Plays On
PBS 45 & 49 has become Western Reserve Public Media! The creative team at TRIAD worked closely with the folks at our favorite local PBS station to create a new logo and brand for the organization which more closely reflects the station’s geographical coverage and history of the region. Lots of great information on the station, the rationale for the change and the history of the Western Reserve itself can be found at WesternReservePublicMedia.org/newname.htm.
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KIDS “SPIN” WIN
TRIAD was awarded a Silver W3 Award for the Boys & Girls Club of the Western Reserve Website, WRKids.org. The W3 Awards is an international web competition which honors creative excellence in website design, video production and online marketing. Companies of all sizes from large Fortune 500 companies to small firms, are eligible to enter.
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In Pursuit of Trivia
Lot’s of good stuff happens for our friends and clients every day. We’d like to share some news of note:
- Prestige Homes won first place in the Cleveland HBA’s Home-a-Rama that took place September 27th through October 12th at Canyon Woods in Bainbridge.
- Louis Perry & Associates, Inc. announces management succession plan led by Thomas R. Payne, P.E., C.E., Senior Vice President of Operations.
- North Akron Savings Bank launched their new website: NorthAkronSavingsBank.com (designed by the team at TRIAD).
- 91.3 FM The Summit began broadcasting on their new HD channel and have launched a new ad campaign (created by the staffers at TRIAD).
- Akron Urban League’s fundraiser: Dancing with Stars was a big success and not only featured an invitation designed by TRIAD, but one dancing team featured TRIAD friend, Theresa Carter, President of OMNOVA Solutions Foundation and husband, Garvin Carter.
- Jim Pickard has launched Pickard Commercial Group, a comprehensive commercial real estate company which will provide a one-stop shop for those seeking commercial real estate development, management and realty assistance. TRIAD created the Pickard brand identity and recently launched their website, PickardCommercial.com.
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Change You Can Believe In
This year’s election guarantees the new year will bring about many changes in Washington politics. Closer to home, we’ll be launching Next Level Interactive, the interactive division of TRIAD which will support client website, video and multimedia needs as well as online marketing. Be on the look out for coming announcements.
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Become a Social e-Butterfly
