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TRIAD Communications Wins Interactive Award for Rockport Square Website

The Interactive Media Council (IMC), recently presented TRIAD Communications with their second Outstanding Achievement award in the ‘Real Estate’ category for its client Rockport Square www.rockportsquare.com. In 2006, TRIAD received an Outstanding Achievement award for another homebuilder client. Both sites were designed by Interactive Media Director Todd Bertsch.

We’re honored by the recognition we’ve received from the IMC two years in a row, for the creative and design aspects of our clients’ websites. At the same time we’re very pleased to have provided our clients with a tool that’s played a significant role in the success of their developments, said Rick Krochka, president of TRIAD Communications.

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

The Rockport Square website is a vibrant and creative site yet remains user-friendly. Several innovative technical features were incorporated into this site such as flash interactive floor plans, community maps and a flash testimony and community video. Search engine optimization was a critical aspect of the development process for this website and has produced high rankings on major search engines such as Google, Yahoo and MSN.

The Rockport Square website excelled in all areas of judging criteria and represented a very high standard of professionalism, planning and execution. Judges utilized a points-based scoring system, which allowed each entry to receive a maximum of 500 points using five specific criteria, with a score from 0-100 awarded for each criterion.

TRIAD’s category breakdown was comprised of:
Design: 95
Content: 94
Feature Functionality: 93
Usability: 93
Standards Compliance & Cross-Browser Compatibility: 92
Total of 467 points

For further information, please contact Marsha Griswold at TRIAD Communications 330.237.3531