TRIAD/Next Level and 427 Design Create Original Artwork Honoring the Milestone Anniversary Event
Having spoken on several occasions about collaborating on a project, creative directors of two award-winning local design agencies, Justin Tokos (427 Design) and Joe Nemeth (TRIAD/Next Level) discovered the perfect opportunity with a project for Tuesday Musical Association.
In December 2011, Tuesday Musical Association was selected as a recipient of pro bono design services through TRIAD/Next Level’s Design4Good program, whereby providing design and production services for a poster celebrating the 125th Anniversary of the organization.
After reaching out to 427 Design, it was decided the two agencies would work together to produce an original, limited edition silk-screen poster, and the artwork would also be featured on the cover of Tuesday Musical’s programs during its 125th Season (2012- 2013).
Creative teams at TRIAD/Next Level and 427 Design met with Barbara Feld and Jeneé Garlando from Tuesday Musical in March 2012 to gain background information on the organization. Concepts developed individually by both agencies were presented in July 2012.
“It’s such a beautiful poster, and it really commemorates our 125th anniversary,” said Barbara Feld, executive director of Tuesday Musical. “We will have our artists sign several copies which we’ll give to the foundations, organizations, business owners and individuals who have been so generous in supporting us.”
“When we were making our initial selections for Design4Good, we immediately thought this would be a great project and the perfect opportunity to collaborate with 427,” said Joe Nemeth, director, design + visual communication at TRIAD/Next Level. “We have such respect for their work and are glad we were able to come together to produce suchan amazing product.” “This has been such a great collaboration. We’ve always wanted to work with another area design firm on a project and we’re glad that we were able to do so with TRIAD/Next Level,” said Justin Tokos, creative director at 427 Design. “The poster turned out remarkably well and we couldn’t be happier.”
The selected design celebrates the rich history of the organization while looking ahead with excitement to the next 125 years. The four-color design reflects the beauty, elegance and boldness of the performances, and thanks Tuesday Musical's patrons for their support and their love of music. Both teams worked at the 427 Design offices, along with Barbara Feld and Jeneé Garlando to complete the silk-screen process in early November 2012. One hundred and twenty five original posters were created for limited distribution and sale to benefit Tuesday Musical.
About 427 Design
427 Design is one of the fastest growing, full-service, multi-media, creative agencies in Northeast Ohio. We are in the business of creating innovative audience experiences that deliver an immediate and sustainable impact for our clients. We position and reposition growing and mid-size businesses and organizations through web development, advertising, brand support, and film/video/audio production. For more information visit 427design.com
About TRIAD/Next Level
TRIAD Communications, Inc. was established in 1994 and serves clients from two locations: Cuyahoga Falls and downtown Akron. Together, TRIAD and Next Level Interactive – the agency’s digital interactive studio — provide full-service advertising and communications support for a range of marketing needs including: traditional print and electronic media, interactive media, social media, public relations and online advertising. TRIAD has won over 150 awards in the advertising and marketing industries. Each year TRIAD | Next Level provides free design services to many organizations through our pro bono program, Design4Good. Over the last 18 years, these efforts exceeded $300,000, making a difference in the community in which we live and work. In 2012, 15 organizations throughout northeast Ohio received free design services including logo and identity system design, marketing collateral, website design and video production.
About Tuesday Musical
Tuesday Musical Association celebrates its 125th Anniversary during its 2012-2013 Concert Season. Tuesday Musical has grown in breadth and scope since its founding in 1887 and, today, not only presents one of the finest concert series in the country, but also has an education outreach component that is a model others follow. This Anniversary Season is dedicated to the memory of Clara I. Knight, mother of John S. and James L. Knight and long-time supporter of the organization – then known as Tuesday Musical Club. It is because of individuals like Mrs. Knight, and the hundreds before and after her, that Tuesday Musical has been able to serve this community. For more information visit TuesdayMusical.org