advertising | design | marketing

Design & Development Process

Define/Research/Strategize

Understanding your business, your brand positioning, your customers and the entire supply chain is the first critical step in the development process. We work hand in hand with your organization’s key stakeholders and business leaders to identify business objectives and create a strategic plan of action. We define how the success of the project will be measured and establish project scope, budget and a detailed site plan. At this point we will also begin the domain name registration or transfer process if needed, decide web and email hosting responsibilities, define website variables including coding technologies and complete any search engine research.

Design

After defining the goals and objectives, we will start the creative brainstorming and design process. Competitor research will begin, followed by 2-3 layout options. TRIAD will present these layouts and concepts then discuss their potential for site development.

Develop/Code

Once the prototype of the final product is reviewed and approved, we proceed to the development stage. The prototype is then extended to the remainder of the site with client supplied content. The completed site is again verified for functionality and brand faithfulness. Upon completion of the site, with all pages and functionality meeting your expectations, we then proceed to the testing stage. At this point in the development process, the site will go live for review by internal staff. Internal testing begins and focuses on validation, copy/content and overall site performance.

Evolve/Promote/Monitor

Once the site is launched attention is turned to promotion and maintenance. A strategy for future site enhancement is finalized and a time line established. Site analytics are reviewed quarterly and a site report is issued and presented.
Established in 1994, TRIAD Communications, Inc., specializes in marketing and design; placement of print and electronic media for industrial, corporate and business-to-business companies; corporate identity, packaging, website creation; and sales and marketing materials. TRIAD has won more than 40 industry awards in the advertising and marketing industries.
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