Design & Development
A Website Re-Imagined
The Dawes Arboretum believes nature should be welcoming, accessible and inspiring for everyone.
We set out to reimagine their digital presence with a focus on increasing visitor engagement and driving ticket sales. The redesigned website inspires exploration before guests ever set foot on the grounds, creating an immersive experience that reflects the beauty and scale of the destination. Inspired by the arboretum's plant life, wildlife, and natural landscapes, the design uses layered visuals, rich imagery, and subtle movement to evoke a sense of discovery while highlighting their commitment to conservation, education, and environmental stewardship.
Clear pathways to guest information and intuitive navigation make it easy to discover seasonal attractions, upcoming events, and must-see destinations throughout the nearly 2,000 acres of grounds. Transforming curiosity into visits, the new site helps support the arboretum's mission of enriching lives through the conservation of trees, nature and history.
