We are thrilled to announce that Nicholas Peters, Vice President of Web + Digital, and Michael Carlson, Vice President of Creative, have assumed new leadership roles as Principals!

“Nicholas and Michael embody everything that is TRIAD," said Rick Krochka, President of the 30-year-old firm. "We are excited to add their energy and enthusiasm to our leadership with their passion for design, dedication to client service and commitment to our profession through mentoring."

Nicholas has over 20 years of experience in web design and development, including 14 years with TRIAD. He leads a talented web team that delivers dynamic, content-driven websites that are semantically sound and optimized for usability. As VP, he has nearly tripled the growth in the web side of the business.

 “We’ve elevated our process of building and maintaining websites,” said Peters. “Our web work is getting national recognition in the zoological and tourism industries.”

Michael Carlson has been with the firm for 13 years and provides art direction and management of designers, copywriters and freelance artists. He is an award-winning designer with numerous industry honors including Best of Show from the American Advertising Awards. He is also a member of the Torchbearers Class of 2023.

“Leading a talented creative team is highly rewarding and brings great satisfaction both personally and professionally,” said Carlson. “Our clients have come to trust that the service and solutions we provide are going to be first-rate.”